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Hotelling's law : ウィキペディア英語版
Hotelling's law

:''Not to be confused with Hotelling's rule.''
Hotelling's law is an observation in economics that in many markets it is rational for producers to make their products as similar as possible. This is also referred to as the principle of minimum differentiation as well as Hotelling's "linear city model". The observation was made by Harold Hotelling (1895–1973) in the article "Stability in Competition" in ''Economic Journal'' in 1929.
The opposing phenomenon is product differentiation, which is usually considered to be a business advantage if executed properly.
==Example==

Suppose that there are two competing shops located along the length of a street running north and south. Each shop owner wants to locate his shop such that he maximises his own market share by drawing the largest number of customers. In this example, the shop itself is the 'product' considered and both products are equal in quality and price. There is no difference in product to the customers. Customers are spread equally along the street. Therefore, considering the prices are exactly the same, each customer will always choose the nearest shop because there is no difference in product.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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